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33 karma · joined August 1, 2014

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marketingadvice··on Ask HN: Who is hiring? (September 2015)
Vantage Analytics - Toronto, Canada - Onsite

Growth Marketing Lead

This is a vital role, you’ll be responsible for growing our customer base of paying customers and tightening up our conversion funnels.

This position will have complete control over managing and driving customer growth so having a desire to lead and manage a comprehensive growth strategy, as well as the skills to help execute that strategy, is critical.

You’ll need to take on the traditional marketing world, SEO and paid channels (AdWords, Facebook, 3rd party networks, etc), content marketing, and the new techniques of growth-hacking, all with a heavy emphasis on data and analysis to run experiments and validate hypotheses.

The successful candidate must be passionate about using data to make decisions and taking the company vision to new heights.

We’re looking for someone who embraces failure in testing, learns from it and makes their decisions better the next time around.

As a startup, no job is too big or too small for anyone at the company, so we’re looking for someone who thrives on being challenged, with a do-what-it-takes attitude, and a high level of intellectual curiosity. They are energized by finding new and more efficient ways to do anything (processes and systems are just what we need to tighten up the way we work).

To apply email marketing@vantageanalytics.com or go to http://vantageanalytics.com/careers/#growth-marketing-lead

Also hiring in the sales and customer support side, also email marketing@vantageanalytics.com

marketingadvice··on Ask HN: How do you deal with professional jealousy and getting older?
It's a simple fact that a lot of the stuff that exists now to do awesome things and learn skills faster, wasn't available 2, 3 even 5 years ago (never mind a decade ago).

But it's never really "late" to do anything career wise. Other's may have issues with age, but you can always learn new skills, work on projects, start businesses and more. There's no age limit on taking action.

It's easier now, more than ever, to pick up a framework to action on something and just do it.

marketingadvice··on Ask HN: Are there many professional devs who don't have any degree?
Most devs that I've noticed as really passionate and good at what they do, don't have a degree. That's just my experience at half a dozen startups, but a majority of the devs I've met thus far don't have a degree.
marketingadvice··on Ask HN: Trustworthy backup service?
If you can get the backups as dump files, have them sent to a Dropbox account or remotely to a server. Then install Backblaze or Crashplan on that server.

You end up with a Dropbox backup, server backup and a 3rd backup via Backblaze or Crashplan.

Cost is around $10/mo for Dropbox, $30 - 40/mo for a server if you go with OVH and $5/mo for Backblaze or Crashplan.

marketingadvice··on Show HN: Unlimited marketing advice and consulting from $89
Learning and executing are 2 very separate things.

In 30 minutes you definitely can execute a campaign. Then come back a few days later and spend another 30 minutes reviewing and optimizing.

Learning is something that is very separate from the request process. The 30 minutes is execution time post-learning.

That being said, for quick results Google AdWords is a very reliable channel for hyper local businesses. There definitely are other passive lead generation channels like Instagram, but as an example Google AdWords is an easy go to.

marketingadvice··on Show HN: Unlimited marketing advice and consulting from $89
30 - 45 minutes x 10 - 15 sessions over a month is possible. It depends how in-depth and how far out the strategy is effective for.

A 3 month strategy for an early stage company is workable in the 5 - 10 hours in a month.

marketingadvice··on Show HN: Unlimited marketing advice and consulting from $89
I'm running this as part of a test of the 7 Day Startup method. Just generating revenue to start is the goal, but the pricing and everything will be iterated on over time.

From past experience there is usually a divide of those who will make full use of the service and those who will use it as a net to help when it's needed. But that has yet to be seen and iterated on.

marketingadvice··on Show HN: Unlimited marketing advice and consulting from $89
Projects I take on aside from this I usually tie goals and performance metrics to. It very much depends on the goals and objectives to be achieved for the project.

For example if your project is to take an iOS app from 100 users to 1,000,000. That I wouldn't take on as a project, that's what someone should take on as a career/job more than a contract. 100 users to 10,000 is something I would consider freelance/contract size.

Marketers on Demand was setup as a test of the 7 Day Startup framework and to run an idea validation thought. Not really for full on projects.

marketingadvice··on Show HN: Unlimited marketing advice and consulting from $89
On the unlimited plan I can execute on the initial advice in bursts.

For example, if you have a spa in Toronto, Canada. I can make a channel or campaign suggestion and then spend your sessions in the month setting up and optimizing that campaign.

marketingadvice··on Show HN: Unlimited marketing advice and consulting from $89
It can be. I have spent beyond $300,000 on Facebook ads and I'm learning more as I keep spending. If you have a Facebook campaign that's not converting, I can jump in and use the request to optimize.
marketingadvice··on Show HN: Unlimited marketing advice and consulting from $89
Funny enough I was actually going to make it 2 business day turn around because I want to account for quality over quantity of output.

All the advice in the world won't help if it's not effective.

That being said, I do take consulting outside of this project, but I have yet to tie it back.

marketingadvice··on Show HN: Unlimited marketing advice and consulting from $89
Ideally I want to avoid one offs, hence the small jump.

Everything goes into an email based queue system. So you could schedule 30 minutes of consulting daily but the timing will not be as consistent.

If you have something you need help with, I will be able to jump in to help daily if that is your request.

It would be one account for one brand, business or individual. In your case, each property would be 1 account.

marketingadvice··on Show HN: Unlimited marketing advice and consulting from $89
In 30 mins I can do a basic AdWords campaign setup, review and probably adjust meta tags on your website, write you new copy, setup a marketing strategy (this would be multiple sessions), etc.

You would be amazed with what can be done in 30 mins. If you are on the monthly plan I go above and beyond. If I need to spend an hour learning your brand and company, I'll do it and then spend the 30 minutes executing. But as I said, 30 minutes is ideal, but not 100% set in stone. If it takes an hour, it takes an hour.

My goal is high quality output. But on the monthly plan you can get small bursts of that output.

For example, if you want a 1 year marketing strategy, that would take multiple sessions. But I can break it up over a month and put in the time required.

marketingadvice··on Ask HN: How to find a non-technical cofounder?
Growthhackers.com

Inbound.org

reddit.com/r/entrepreneur

reddit.com/r/startups

Those are most frequented by marketers with /r/entrpreneur + /r/startups also frequented by sales/business focused people.

If you post something on any of those communities with some details (I recommend posting to all 4), than you should get some candidates that are well qualified (depending on the project).

marketingadvice··on Ask HN: How do I get started working for myself?
Follow the initial framework of 4 Hour Work Week if you really can't take the jump otherwise. Basically imagine the worst case after planning and then work backwards from there. Solve or think about how bad each aspect of your worst case would be .

Chances are it's really not that bad, so jump in!

The alternative could be something like I do. I work full time and work on side projects after work. I have a VA that does the heavy lifting for me so when I get home after work I can make efficient use of my 2 hours/night.

I did this due to visa sponsoring I have to do in the coming year, after the visa has cleared I plan on getting out of the employee scene.

I used my consistent salary to cover extra VA costs to build lists of people I can target to become clients, so many, many phone calls and emails will ensue after making the leap.

marketingadvice··on Ask HN: Is ruby/rails still a good bet? What else should I learn?
Ruby/Rails is quick to learn so it's a good intro. I learned this way and then expanded out into JavaScript then Angular/Node and now PHP and iOS.

Once you've got down the concepts of OOP then just experiment with different languages, see what you like and run with it!

marketingadvice··on Ask HN: How much traffic does a job board site need for paid listings?
Minimum traffic, maybe 1 hit/month. Honestly I've seen people go to paid listings off the bat and then they aggregate from other places to get the ball rolling.

It works but you have to put in effort, it's a massively saturated market.

marketingadvice··on Ask HN: How often do you expect a raise in salary?
I've gotten used to 3 or 6 month raises/performance evaluations.

Small but frequent raises are great for some, but it really depends on the person.

When I ran marketing teams, if they were too big I adjusted raises to be every 3 month along with a 3 month one to one chat, but if the team was small I went for 6 month raises and did team building lunches bi-weekly.

That being said it all depends on the person and company. If it's a startup that makes money and gives equity, profit sharing is a great way to substitute for continuous raises.

marketingadvice··on Ask HN: Where are all the Rails jobs?
I see Rails jobs all the time, that being said you have to diversify. Your skill set is the same as investing, diversify and you will be sustainable.

In this case expand out from Rails into JavaScript, PHP, whatever else and you will be set for future jobs.

Also check out www.weworkremotely.com, StackOverFlow Careers, Dice.com, HN Whos Hiring Dec 2014 and Reddit.com/r/forhire

I saw a handful of Rails jobs on each.

marketingadvice··on Ask HN: How much you make working remotely?
Can I ask what your job is? Sounds like you won the remote working game
marketingadvice··on Ask HN: Automatically click on all ads on all pages that I visit
This would be quite awesome, not for confusing tracking, but messing with advertisers. Imagine hundreds of people visiting a site and clicking on all the ads. Sites would go crazy.
marketingadvice··on Ask HN: What is your daily rate?
My current rate is $150/hour for freelance work and $40/hour on long term contract. I work in Canada and USA mainly.

I work as a marketing consultant/growth hacker, I have +6 years of experience.

Hopefully in another couple years I will move into all remote contract roles so I can try out the digital nomad lifestyle in Asia.

marketingadvice··on Ask HN: What is your daily rate?
Not sure about Indonesia but in Thailand that's about average for junior - mid level.

I worked in a company where they paid their head of mobile $13/hour and he was managing 3 Android devs and 3 iOS devs, each being paid between $6 and $9/hour.

One of the people I worked with directly as a marketing content writer was making $3/hour.

marketingadvice··on Ask HN: Apart DO and Linode, are there other good alternatives?
OVH is awesome, super affordable but its dedicated boxes mostly.

Heroku is another option but quite expensive.

marketingadvice··on Ask HN: How to price yourself?
Rails especially is being overrun by bootcamp graduates.

I would say though that $15 - 20/hour is about half of what you could charge depending on what you have to show off (your portfolio of projects). If the portfolio is bare or small with nothing very impressive, then $20 - 25/hour is where you will be at until you have something to show.

I recommend finding a site that you use often that you think is cool/awesome/great, define a MVP (minimum viable product) version of the site and re-build it using Rails. Make sure the front end and backend are as solid as you can make it but also don't spend more than a few weeks on it.

This is now a project you have to show off to potential employers, freelance clients, etc to display that you know what your doing and really show the quality they will get.

Once you have 3 or 4 of these projects under your belt I think you can charge +30/hour at least.

If you can't think of anything to do as projects, take the top websites on the internet and re-build them with a simplified feature set: > YouTube (shows you can work with video upload/storage/encoding even if its all through gems) > Facebook (shows you can handle authentication and user relationships as well as many different models and controllers) > Reddit (shows you can build sites that can handle lots of link organization)

As a fourth I would choose one of these: KickStarter, SoundCloud or some type of mini game.

With these make sure to go the extra step of using ElasticSearch or Solr for auto-completion in search as well as indexing. Basically take your simple feature set and go the extra mile to make them really good.

Feel free to send me a message if you want to discuss anything else. I just finished a dev bootcamp myself but I have recruited for developers in the past at a few startups.

marketingadvice··on Ask HN: Which London startups are hiring?
Try www.workinstartups.com - lots of UK companies on there
marketingadvice··on Landing Page in a Day – Get a custom landing page that converts
This is pretty awesome. I would love to see some of the work you do from this.
marketingadvice··on Ask HN: How did you get your early signups?
Betalist, handful of beta and nonbeta startup directories, reddit and HN.

If its a good product that will get you +250 users (we got about 330 while we were still in private beta).

Beyond that we sank a couple hundred in ads at a $0.2 CPA to gain our beta base. Then a month later we got placement on techcrunch, venture beat and a few other major outlets while still in private beta

marketingadvice··on Ask HN: Where do Marketing Guys hang out?
Reddit and HN if you want tech focused marketing people.

I am one such tech focused marketing person :D

marketingadvice··on Ask HN: Who wants to be hired? (September 2014)
Location: Toronto, Canada

Remote: Yes

Willing to relocate: Yes, assistance not required

Marketing Skills: Content Marketing, Marketing Strategy, User Acquisition, Social Media Marketing

Technologies (all at junior developer level): HTML, CSS, Ruby, Ruby on Rails, jQuery, JavaScript

Resume & Background: https://www.dropbox.com/s/lhod5sdu3xy9ieb/Jamil%20Velji%20Re...

Email: hi@jamilvelji.com

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