This article misses the point completely, that these Chinese sites are simply modeled after 90s and 2000s web sites. Go and look at way back machine and see the resemblance. This is coming from a UX/UI designer and developer who has lived in both countries and speaks both languages. To say that Chinese characters are inherently conducive to cluttering the page is straight up just a joke, it's actually the opposite. Chinese characters take up less space.