mduncan

I've been lurking on HN for 4+ years, don't comment, and have only 3 karma. I'm breaking radio silence to say I've just purchased your book and very much look forward to reading it in full. From what I've skimmed this really meshes well with a direction I have been trending in myself and I just wanted to give you a vote of confidence and congratulations on getting the book out into the wild. I hope you are not too put off by the reactionary backlash here on HN. For a site ostensibly about new tech perspectives, I find the commenting culture of this site often puzzling.

If the lender of the stocks is long on the them, what incentive do they have to get involved in this workflow?

An additional consideration that is inevitably part of the compromises that make up final design is SEO. When the original has a link with anchor text 'More Women's Clothing', it's there for a reason. A simple 'More >>' link may be more elegant for the UI, but completely dismisses a key component of Zappos' search strategy.

Final design is a compromise between pure design aesthetics, usability, conversion, site speed, SEO, branding, etc. For the larger business' stake, stakeholders in all of these disciplines need their voice to be heard.