78 karma · joined October 4, 2016
After you got handed a cookie you were asked to fill out a feedback form on a tablet, which almost always is annoying.
But more importantly, the process of optimizing the ingredients left out many parts of what makes food enjoyable, temperature and texture for example.
I know this was meant to be a fun showcase of ML but to me this is still my favourite example of explaining misuse of ML technology where a simpler statistical model supported by expert opinion would have outperformed the taste of the cookies. Eg, any cookie expert might know that the number of people who like spicy cookies is only a small subset of all cookie lovers.
Targeted advertising will require explicit user consent under gdpr since pii is collected. It's fair to assume that there is no big incentive for a user of a website to consent to targeted ads. Targeted ads are usually way way more profitable that contextual ads. If you are a large publisher, would you really want to have your company in the EU in future?
One scenario in which this would be very relevant: A website needs to show a very long consent form to users that want to use their service, under gdpr regulation. Under gdpr these consent forms are very alarming and they will have a drop-off rate. The drop-off rate of the form will be the competitive advantage of none European companies.
Hence, will we see an exodus of European startups from Europe to the US?