84 karma · joined April 4, 2013
I use a custom GPT to analyze his copywriting techniques, and then rewrite my newsletter in his voice. I also talk about the future of AI for marketing and how content can be personalized in real-time.
But it took him 200+ hours to do it.
Most people struggle to create content consistently because they’re using a “push” workflow:
• Can’t find time to write • Unsure what to write about to achieve marketing goals • Spend 10+ hours per week or $5k+ per month
Fortunately, you can use ChatGPT to shift your founder-led content workflow from “push” to “pull”:
• Use a “ghost layer” GPT that asks you about topics that achieve marketing goals • Record yourself talking (no more staring at the blank page and blinking cursor) • Use a custom GPT that writes based only on your recording, and in your style
Sam's LinkedIn content strategy is great because he shares his stories and unique points of view. ChatGPT can do this for you. AI content doesn't have to be robotic.
In this video, I show you how to create a voice to content workflow for founder-led LinkedIn content.
There’s been a heated debate about this on LinkedIn. Two of the top marketers in the world have near opposite opinions:
Kieran Flanagan, CMO of Zapier, says the best way to future-proof yourself is fine-tuning AI agents to compliment your work.
Rand Fishkin, Co-founder of Sparktoro, offered to bet $5,000 that less than 5% of marketing jobs are displaced by AI.
Here's my take: AI will create a net INCREASE in demand for marketing, but marketing jobs will change. Marketers who use AI to 10x their performance will thrive. Watch my new YouTube video for more.
Any particular "did" questions you like? Happy to add them to the list and give you a shoutout.