HNHacker News
TopNewBestAskShowJobs

mikecolella

68 karma · joined February 10, 2010

http://www.adbeat.com
submissionscomments
mikecolella··on AdBrite will cease operations on Feb 1, 2013
I'm absolutely amazed that they have stayed in business this long. My media buying agency has also tested their network several times over the years. They have absolutely junk traffic, and I had come to the same conclusion that is has to be largely fraud clicks.
mikecolella··on Ancestry.com Acquired for $1.6 Billion
At least a few young techies knew it was important... http://techcrunch.com/2012/04/25/ancestry-com-acquires-archi... http://inflection.com/about/leadership.html The founders of Inflection were in their early 20's.
mikecolella··on Groupon Traffic Declines Nearly 50%
We monitor millions of urls with adsense and other ad networks every day and I can confirm that Groupon is only advertising a tiny fraction of what they were 3 months ago through these channels, web-based US traffic.
mikecolella··on Groupon Traffic Declines Nearly 50%
Compete and Alexa also both show a traffic drop since June. It's unlikely that they are all wrong. Also, all of these services are most accurate with big traffic sites such as Groupon.
mikecolella··on Antivirus Software Pioneer John McAfee Loses Fortune (2009)
I have been there and taken a flying lesson in a "trike" from the airfield. It wasn't a luxurious place.
mikecolella··on Groupon is Effectively Insolvent
Just to give everyone an idea... my startup tracks advertising on the Google Display Network, which is one of the primary channels that Groupon has been using for advertising since the very beginning.

Up until just a few months ago, we were finding Groupon ads at a rate of 5x the next largest advertiser on the network (US data only). Google itself was the next largest, 2nd to Groupon.

5x the reach of the next largest advertiser on the largest ad network in the world is remarkable to say the least. I haven't seen anything like it in the 2+ years that our service has been operational

mikecolella··on 37signals Is Selling Sortfolio. What Happened
http://www.enounce.com/ works for this.
mikecolella··on Show HN: Amazon EC2 instance comparison table
Price per Gb memory would be good also.
mikecolella··on Plenty of Fish Hacked
A huge percentage of the ads served on the self serve platform are affiliates promoting other dating sites.
mikecolella··on My biggest frustration with Google AdWords
That was in the diet market on the Google content network. I'm not sure what conversion and ROI numbers would give you, every market/site is different. In the diet market that spend resulted in 1+ billion impressions, and 1+ million clicks.
mikecolella··on My biggest frustration with Google AdWords
I have spent 250K+/month for months in a row and received basically the same service as someone spending 5K/month. They assigned me a a personal rep but it's still not possible to get real answers when problems come up.

I think the real number to get treated noticeably different is probably closer to 1M/month.

mikecolella··on Mixergy is now a paid subscription service for interviews older than a week
I just signed up simply to support his work even though I watch all the interviews in the first week anyway. For me, the content is worth more than $25/month. I would also like to see a forum as added value.

I'm not sure that this is the best possible model, but if it's not then Andrew will figure it out once he has some data.