It's just a win/win situation.
One one side, business partners are happy to show their support to young startups and spread the news about their service by offering their software for free (for a limited period).
On the other side, startups can access great tools for free.
No sales pitch. No catch.
Sorry if it looks sketchy, we did our best to make it smooth and clean. We will add further info on the people behind the initiative and our mission: help entrepreneurs.