It's a long-standing idea from improv theatre :-) https://en.wikipedia.org/wiki/Yes%2C_and_...?wprov=sfla1
22 karma · joined April 20, 2021
This has a reasonable shot at eliminating reasons for designers to pass complex work back to Adobe's suite. If they disrupt Adobe's dominance at the professional end of the market, it puts Canva in a very comfortable position.