53 karma · joined October 10, 2013
"Staying lean is in fact a critical piece to avoiding a startup tarpit. It is something I wished we focused more on. In fact, I would never raise money to propel more development again. I would raise money with a functioning product already developed. The alternative is just too risky. If you raise money and make no progress except in expanding your head count and list of features, there is no way to raise additional funding—you’re dead. Why would an investor invest in a company that hasn’t shown any ability to hit some meaningful metrics?"
The most important thing I always want to know is how they found me — unfortunately, for all of them it was via a search for a specific phrase. That doesn't help me at all: I am prominently featured for that search phrase.
No viral potential, this is a niche B2B product.
I think the problem for us engineering types is that there is so much bullshit around marketing, that it's offputting to us. That's the case for me at least. If I spend time/money on a feature, I know how long it will take, how much it will cost and when it will be ready. Compared to this, marketing seems like burning money with voodoo rituals.
It doesn't help that marketing efforts are only meaningfully measurable on a larger scale. If you're bootstrapping something yourself, you don't have 12k to spend on marketing this month. You have $300. It's easy to burn that $300 on adwords or facebook ads and get zero signups, with no meaningful data whatsoever.
The usual advice goes: hire a marketing expert. But how do I hire a marketing expert that a) isn't full of it, b) will even listen to me if my current budgets are in the hundreds of dollars?
I think the article is right on point, but I wish it pointed me to a way to deal with the marketing problem.
So true