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plehoux

1,847 karma · joined August 19, 2010

Co-founder missiveapp.com. Dad of 4 kids. X: @plehoux
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plehoux··on Remote OK Open Startup
Seems like a good plan. :)
plehoux··on Remote OK Open Startup
I don't know if it's related or not (still trying to figure this out), but I personnally went into a bizarre mental state of mind after hitting the two big milestones I had in life since I was a 20 years old young adult, having 4 kids and creating a recognized SaaS with > 100K$ revenue.

The "now what?" I kept asking myself, is a strange question to ask yourself, when you've been so dedicated for so long.

plehoux··on Remote OK Open Startup
I'm the co-founder of a pretty lean & 100% word of mouth >1.5M ARR SAAS [1], but god, I'm jealous of the success of Peter, who got to this point with a simple tech stack.

Pretty sure a lot of people here have the same feeling. It's one I had before, and I still have after my success. There is always something else, something better you wish you had.

In my hometown, there is an entrepreneur; one everyone knows who started a 3D studio with now more than > 300 employees; a massive success. He lives in my neighborhood, so we happen to discuss from time to time on walks. He, at one point, stopped me when I told him how much I admired his work and how envious I was of his abilities to scale smoothly; he told me: "Phil, there is nothing I would love more than running a small profitable web business like yours with just two of my buddies."

When success hits for the first time, it's a disturbing feeling realizing your desires and insecurities are pretty much still all there. You are still an envious bag of meat.

Anyway, congrats Peter on the success and fantastic journey! Yes, I'm still a bit jealous, like most here :) But I work on this. I got to go; I got my Yin Yoga class in 20 minutes. It will surely help me realize how lucky I am to live a life of beauty and experiments. It will help me recognize this burning jealousy, accept it, as it is simply part of this beautiful game of life.

[1] https://missiveapp.com/blog/how-we-built-1m-arr-email-client

plehoux··on Launch HN: BlackOakTV (YC S21) – Netflix for black people
French-Canadian were too considered like most other catholics as different and undesirable : https://en.wikipedia.org/wiki/Ku_Klux_Klan_in_Maine
plehoux··on How we bootstrapped a $1M ARR email client
Thanks Alain!
plehoux··on How we bootstrapped a $1M ARR email client
I haven't looked at newer technologies. We would undoubtedly re-evaluate what's available and best for a small team like us.
plehoux··on How we bootstrapped a $1M ARR email client
I meet Luis at my coworking space in Quebec city. He first started to work on Conference Badge as the sole employee (we were transitioning to Missive ourselves). When the pandemic began, as Conference Badge revenues collapsed, we slowly transitioned him to Missive. Now he works full-time with us on Missive. 100% salary.
plehoux··on How we bootstrapped a $1M ARR email client
We did try to get into YC a couple of years ago and made it to the interview. From the rejection email:

"However we struggled to convince ourselves that enough people would find this useful enough to switch from Gmail and to pay for an email client."

In the end, getting venture capital always seemed so time-consuming that we never contemplated the idea of doing it seriously apart from YC.

plehoux··on How we bootstrapped a $1M ARR email client
Not sure I would know how to spend the money...
plehoux··on How we bootstrapped a $1M ARR email client
Sorry for the anxiety! Your critic is a valid one, and one we struggled with a lot, how to make a powerful and simple app at the same time.

We worked a lot in the last year to simplify some of the app's concepts and help onboard colleagues.

> The fact that i had to write them to delete my account instead of just being able to do that in settings made me really angry back

It's now possible in app. :)

plehoux··on How we bootstrapped a $1M ARR email client
You can listen to the interview I did with Courtland Allen from IndieHacker to understand that this is far from the case.

https://www.indiehackers.com/podcast/033-philippe-lehoux-of-...

plehoux··on How we bootstrapped a $1M ARR email client
Awesome, don't hesitate to write me an email at philippe[a t]missiveapp.com if you have more questions! We have a lot of happy ex-Front users.
plehoux··on How we bootstrapped a $1M ARR email client
> Also, is your iOS app still using Cordova? It looks and feels so nice, which is a marked difference from the last time I tried that framework.

Yes, it is.

plehoux··on How we bootstrapped a $1M ARR email client
> How did you build push notifications (especially on mobile) with a single codebase? Do you use something like OneSignal?

The single codebase for the client. We do have a server/API, which manages push notifications.

plehoux··on How we bootstrapped a $1M ARR email client
I might have mixed both 'goals' and 'long-term planning' in that paragraph; they are not the same.

Goals are useless to us. We tried a few times to set them and just shifted them around until we stopped caring about them. Working under the constraint of goals killed our creativity.

Our long-term planning strategy is simple: is the decision we're taking today making us more resilient? Yes, or no. We apply this strategy to business, finance, marketing, technology stack choice, etc.

We will grow, we can't be four people forever, but we will be as long as we feel we offer our customers a great experience.

plehoux··on How we bootstrapped a $1M ARR email client
No clue, I guess quality/luck? Missive was featured multiple times in 2017-2018.

We had no web fame, Missive wasn't popular and it was a JavaScript app, let's say we were really surprised too.

At the end of the day, most of the users we got from those features, weren't really good fit. But it was good for our confidence.

plehoux··on How we bootstrapped a $1M ARR email client
In Missive's case, it's JavaScript/HTML wrapped with Cordova.
plehoux··on How we bootstrapped a $1M ARR email client
You should listen to the podcast of my co-founder Etienne on the Synthax. podcast: https://syntax.fm/show/184/desktop-and-mobile-apps-with-a-si...
plehoux··on How we bootstrapped a $1M ARR email client
> but if you are not drawing from a fixed pot (eg. your personal savings)

Profits from another business, in and itself, are technically also from personal savings.

But yeah, maybe our story doesn't subscribe to the purest form of bootstrapping.

plehoux··on How we bootstrapped a $1M ARR email client
Missive is geared towards small to midsize businesses as a collaborative platform to manage all communications (internal and external).

We wrote this post explaining some of the differences: https://missiveapp.com/frontapp-vs-missive

plehoux··on How we bootstrapped a $1M ARR email client
Post author here, someone on Twitter asked to expand a bit on where our users came from, given some of you might have the same question.

Early on we were featured by Apple couple of times + podcasts, but now, mainly a mix of word of mouth content/SEO and honestly a lot of mystery.

Today HN :)

plehoux··on What I learnt after burning $10M as an entrepreneur
We're in a competitive SAAS market, raised no money, don't do marketing, work exclusively on the product, and offer good customer support. Our competitors raised > 100 million dollars, and daily we get customers from them. And we are not named Jason or DHH; our blog posts usually get 100 views...

We just reached $1M in ARR.

Yes, it is all possible; their problem is they tried to compete directly on the same terms, you can't outspend a VC-backed business.

plehoux··on SaaS We Happily Pay For
The great https://tristanlabbe.com/
plehoux··on SaaS We Happily Pay For
Short term roadmap includes calendar integration with Google/Office 365 (early January) + auto contact syncing with Google/Office 365 (end of January).

After, the roadmap is open, but we will probably start working on analytics before new integrations.

plehoux··on SaaS We Happily Pay For
"Collaborative email on top of G Suite. The main thing we pay for is a comment box below each email thread. It allows us to quickly discuss emails without forwarding or copy/pasting in Slack. It also allows us to edit drafts collaboratively and have multiple team inboxes for invoices, support, and other stuff."

Thanks for the mention Francesco. I'm Philippe, one of the co-founders of Missive [1], don't hesitate if you have any questions.

p.s. We are a tiny team (4) too and use many SaaS ourselves.

[1] https://missiveapp.com/

plehoux··on The life and death of email read tracking
I'm the author, I totally agree.
plehoux··on The life and death of read tracking
Author here, to summarize the post, read tracking doesn’t really work, can be weaponized, is most certainly illegal in many places and is potentially deadly to our business. Pulling the plug seemed obvious to the four of us.
plehoux··on Pavel Durov on the TikTok Sale to U.S. company
The risk here, if I'm not mistaken, is far from being teens lip syncing, it's the ability for a foreign actor to control the algorithm of what Tik Tok users end up seeing in their feed days after days.

This could potentially be used to stir the political discourse of a country towards one outcome or create unrest by putting groups of citizen against each others, etc. All done by controlling what users see.

plehoux··on Pavel Durov on the TikTok Sale to U.S. company
It's either unregulated social networks are a threat to free and fair elections or they are not.

If you have the former position, which seems to be embraced by the majority of HN users, you can't accept to have Tik Tok, a chinese controlled social network, taking over everyone under 30 in the US.

How would this not be a major threat? As opposed to bot farms on FB/Twitter controlled by foreign actors?

plehoux··on Pavel Durov on the TikTok Sale to U.S. company
> If you want to access the markets of other countries, you should also open your market to them – that would be fair.

I don't understand the relation from ^ with the rest of his take.

He is saying the US should ban Tik Tok instead of forcing a sale of the US operation to a US company?

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