I really like how you guys built a viral mechanism into the product. You incentivize the user to share their BrandYourself with their existing profiles/networks to receive a "boost", which helps spread word of your product. Pretty ingenious if you ask me. Good job guys!
Has anyone here tried Titanium Appcelerator? You can build native cross-platform apps in javascript. I've been using it to build my app: http://getswaggur.com and it's been pretty good so far.