I don't like it, but I don't fault them for it. My exact thought when browsing their Cyber Monday deals was: "Oh, looks like they're mostly promoting their own stuff. Meh."
close tabI don't get all the fuss over it I suppose. I don't expect Amazon to be impartial. If I want an unbiased source for the best deals, there are plenty of shopping blogs that aggregate that information.
EDIT: Actually, I guess I could see the argument that 3rd party sellers are getting the shaft due to this behavior. I'm not sure what the solution is though, as I still feel Amazon should be able to promote their own products on their own platform. Tough call.