31,764 karma · joined March 30, 2007
Dad, Neuroscience, Technology.
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https://www.patentlyapple.com/2020/09/apple-sued-a-second-ti...
I believed our potential audience would be more attracted to seeing how the most badass killing machine could become a hero than they would be to just another kill-fest in the same vein as the first film. Sequels have to strike a delicate balance between honoring the most loved elements from the first film but also promising to really shake things up and turn them upside down. Our marketing campaign was exactly that promise, and it worked.
https://www.slashfilm.com/1118938/why-james-cameron-spoiled-...