My first advice is to have a test set with clear improvement, and a clear "wow" demo use case. There are lots of "breakthroughs" that seem good but aren't (e.g. some new architecture that doesn't mask past tokens correctly and leaks information), so people will assume it is wrong. To prevent this, you need to be extremely rigorous in your launch materials. If you can make it into a product that people can try out themselves, that goes a long way. You don't need to open source any code (I haven't yet) if people can try it out some other way like a demo website. Good luck! Ping me if you want to chat more