Dang I wish these guys would use a nice, bold headline to demonstrate the value prop! The website doesn't say much more than we already know.
"A motorized standing desk for just $399." would've grabbed my interest right away.
715 karma · joined April 9, 2012
"A motorized standing desk for just $399." would've grabbed my interest right away.
But as you can see my article, I don't recommend any of his products. I don't really believe in his whole mycotoxin kick.
But it doesn't mean you can't learn from other things he's saying!
High fat diets have been heavily researched and are generally regarded as safe and healthy. See here: http://www.marksdailyapple.com/high-fat-diet-healthy-safe/
Marketing is just finding a way to communicate your value proposition to your target market. Yes, there are plenty of scummy ways out there -- but some awesome real-world examples come from our favorite tech startups like 37signals (e.g. their books) and Atlassian (e.g. their git tutorials).
That's the great thing about the inbound/content marketing movement these days -- you are typically not paying people to read it, so you first and have to step back and think, "what can I write about that would grab the genuine interest of people I want to reach?"
Just some thoughts from a product marketing manager at a startup in NYC.
Even though it's a technical project, explained well and with patience even the most non-technical person could wrap their head around it and develop a plan to get it to market.
Being both a dev and a marketer, I've found there are two, entirely separate brainstorming mindsets: product design and development, and product marketing and execution. It is incredibly taxing and inefficient to frequently switch between these two mindsets, which is why I believe most developed companies evolve into having two distinct departments: product development and product marketing. I'm working on my own startup now in RoR doing exactly this (i.e. trying to switch between the two roles frequently) with much frustration. Luckily I have a great business partner that is entirely focused on strategy that can knock some sense into me when I become too bogged down in the development/coding thought pattern.
Going to a business school with essentially zero CS majors, I personally know a dozen people that would be interested in jumping in on a project like this, not even for the lucrative rewards of success but the experience of working on such a project and jumping into the tech world.
Just some thoughts...
[1]: Most recent example I've stumbled upon: "No marketers/MBAs/designers/unicorns/whatever." Source: http://hackerho.us/
In regards to your actual addressable comment, yes people have more choices. That's called competition, and there's a lot of GOOD competition out there. I'm speaking to Apple's communication strategy that's lacking in certain areas that are really making holes in their public perception.
Before you know it, our phones will soon be replacing our credit cards (i.e. wallets) and opening doors for us (i.e. our keys). Mobile phones are arguably one of the most important things we carry around with us in our daily life, and it won't be going away anytime soon. And whoever innovates fastest to add more value to our lives, wins.
(Had to read through the whole thing to find out where it is!)
Duh?
The reason people make the group or event is because when you invite everyone they get a notification and a lot more people see it rather than a status update (that maybe <10% of your friends see). So maybe creating an event or group then linking to givemeyournumbers.com/john_smith
So if money isn't the problem, then why do people work their asses off until they break down or burn out? Is it just a social norm that people have to keep getting bigger, growing, hiring more, and raising more money?