There is immense variation in programmatic ad pricing by publisher. Drawing conclusions about the market as a whole, or about publishers not exactly like the one studied, would be a mistake.
Agree that tfa is clueless. However even second price auctions cannot explain the data they claim to see. Any ad exchange these days has data showing publisher revenue delta of far more than 4% for cookie-able browsers.
It's not just oba... much of the non-oba demand running through programmatic requires a "cookie" for frequency capping or just basic anti-fraud.
Yes it is highly offensive to many English speaking individuals in the US. It has historically been used as a highly derogatory term for disabled individuals.
Let's nip this trend in the butt. Outside the organization in question we really have no idea what's going on and who is or is not responsible for a particular poor outcome. It's not fair to the individual - or to the real executives who fucked up - to call out one person in this way.
Brilliant for you, yes. But when does amazon begin to consider this a bug, not a feature? I worry for the day that some new feature is introduced in .azw files that will break legacy devices. Now that would be evil.
Tell me I'm not the first to see the irony of a page full of comments debating ntp, GPS and atomic clocks, while there are two interesting front page stories about the value of ambitious goals.
This is a classic arms race. Like states giving tax breaks to invent corporations to move. Just like baseball we are probably all better off with some rules.
How do you figure? The Saudi Prince is "investing" regardless of how the equity is purchased. The question is if this is an "investment" from twitter's perspective. Signs seem to point to no.
The PA office is a bit of a glorified regional sales office. SAP Labs in Palo Alto however does a lot of interesting and original dev work. There are quite a few very good engineers there who would take real offense at this statement.