176 karma · joined March 7, 2007
There are, of course, both advantages and disadvantages to an advertising-based business model. As you say, advertising is likely to be volatile during a downturn. Also, the type of sites which rely on the eyeballs--advertsing are often easy to 'spoof'. (Low attachment.)
The advantages of advertising is that it's simple to implement. For a YC-type company, with a few $K funding and a few people writing code, there is probably no easier way to start generating revenue. No sales team neccessary, no 'critical mass' of business customers, no need for corporate partnerships.
There are risks in any business model, succeeding will alwyas take incredible skill and incredible luck, but with $12 billion in advertising spending each year, many successful companies have been and will in the future be built upon advertising.
Advertising is a perfectly legitimate business model.
Still, I have a theory about all this...
The stats compiled by Valleywag are impressive, they show that almost all of the top 0.1% most gigantically successful companies were started by people in their 20s (Microsoft, Google, etc).
What they do not address is the age of people who start the other 99.9% of companies. I would agree that companies started by young people are more likely to be outlandishly successful (for a variety of reasons: creativity, time, etc) but I don't think that they are any more likely to start a very successful company. In fact, I would suggest that age makes it more likely that a company will be a success, though perhaps not a paradigm-busting breakout.
Just because people are selling companies and there's a lot of money floating around doesn't mean it's neccessarily a bubble...maybe it's just good business.
As with most things Web 2.0, there's a catch-22 at the beginning; Nobody posts, so nobody visits, so nobody posts. Guy's PR ability to drive traffic to his site is certainly much more valuable than the idea or the technology.
Sure, any young hacker could have built a site like that for $12K and a few weeks...but that may not be enough to give it a similar chance for success.
...and yet, for reasons I can't fully explain, I really liked it! It's simple, local, and with the opportunity for vicarious thrills imagning other's experiences...
My only suggestion is that a site like this (more than Reddit/Digg/YCnews/etc) would benefit from having multiple different groups or interests to filter with. Maybe front page is most popular events all around, but you can filter the list to show only the most popular events by music, or bicycling, etc.
Nice work, looks like it could become something great.
Seems like a genius idea, wonder why I haven't heard anything more about it?
Maybe (probably!) I'm taking this way too seriously, but facile content seems like the biggest enemy of quality on a site like this.
Also, nothing against far33d for posting this, it's clear that he saw a level of depth and value in this that I didn't. And it's clear from his other posts and comments that he takes content/value seriously. I just thought this was an interesting case study.
I can think of about a million cool cell-phone apps, none of which exist yet. Conversely, there are about 10x as many web apps as I would ever need. There must be reasons why this is so...if it's not the ones listed here, what are they?
No matter what the situation, though, aren't the investors going to own your company if you really run out of money? And if your company is doing just fine, shouldn't it be easy enough to get another loan/investment to keep the creditors at bay?
Conversely, debt seems like a really bad deal for investors. They only get a 20% discount when the company goes into Series A financing, in return for the risk that the company will go belly up before then and they lose it all.
How does this square with the (admittedly problematic) conventional wisdom that investors look for a ~10x return on their money and expect ~1/10th of companies to fail?
Was it a bad deal for 'freedrive.com'? Depends on the specifics of the situation and how the company leverages their name recognition.
They seem to have their dates confused in the article, though. How can this program have "just launched" if the application due date was 11 days ago?
.tv is different enough from .org/.com to be memorable, and can be quite descriptive about what you are offering.
The nice thing about VBA was that you could mostly work in Excel, only using VBA to supplement when neccessary. (Open another file to import data, for example. Or take a value from cell X, and plug it into cell Y a couple hundred times until the answers converged.)
You are right about the Larger Issue, perhaps this is a blessing in disguise as an opportunity to wage my own personal war against the Microsoft Monopoly.
Still, for me at least, I don't find their dimensionality very helpful. "funny" and "informative" are rather broad categories. If all the content on Slashdot could be simultaneously ranked on a scale of "value to startup entrepeneurs looking for seed funding" and "online video content"...that would be useful to me!
I don't have any particular ideas about what should be done, but limiting your choices to "up" and "down" seems so narrow. Maybe I should jsut be happy it works as well as it does!
Anyways, the simple up/down voting seems to reward trolls with lot's of attention (negative points) and prime real-estate (bottom of the page). Instead, why not add a "fader" where a couple of "fades" will turn trolly comments grey then white...
No social news sites I can think of are playing around with multi-dimensional voting of any sort...is there some good reason why not?
It's a little embarassing to admit on YC news ;), but pretty much all of the code I've ever written was Visual Basic interfacing with Microsoft Excel!
As a scientist, most data from most instruments gets spit out into Excel files. Being able to interface between Excel and VB allowed for powerful data processing. (My advisor built an entire CO2 climate model in Excel a few years ago!) I'm sure it was all much slower than it would have been written in another language, but it was easy to look at and it did the trick.
What am I supposed to do now? Teach myself Matlab? Not upgrade Excel?
It must take a lot of work to prepare an insightful honest answer. A shady answer gets the entrepeneur out the door without the need for putting together a well-structured argument.
This guys seems to have a good approach, though, in defining a slightly different niche for what he wants to do. While I would be willing to concede that nobody can implement the YC model as well as YC, I hope there is room for more micro-seed startups^2 with different focuses and different approaches.
During seed-stage development, driving users by any means possible seems like great advice. (Or, at least, great advice 99.9% of the time.) Seems like it could be an increasingly dangerous strategy over time, though, at least to the extent that it encourages you to focus on lots of users/pageviews instead of finding committed users who really need your product.
I think the same is true of companies. There is a lot more value (both morally and monetarily) in building for long-term popularity (via quality) than in brief cheap thrills.
And so, specifically, I'm betting that YouTube will soon be replaced by sites that offer higher quality (production values, intellectual material, better organized) content...the popularity "Farting in Public" will soon pass!