sliggity

HubSpot's obviously has a serious marketing and sales team so it is really nice to see the underlying technology that helps power their success.

Great sign for Boston's startup scene. Congrats to the folks over at BzzAgent.

I did write this piece so my comment is bias...The first piece of logic makes sense in early stage startups. If you are looking for a technical cofounder you should stop searching and learn to code. And while just building your founding team and trying to get press in its earliest stages you should not hire a VP of engineering and do it yourself. The same with PR. It does require some blood and sweat, but that is the sweat equity that every founder must endure.

In the article, I don't mention anything about the effectiveness of PR firms, we all know that they are good at what they do, but at a cost. And I keep seeing big name firms repping pre-funded startups, which is a death wish in my opinion.

You bring up a great point of having a journalist telling companies how to run their PR. There should be more of this. Companies and PR firms just throw up garbage press releases a lot of the times and this could be some valuable feedback for them.

Great point, we did publish an article about Why Your Startup Does Need PR though.

http://bostinnovation.com/2010/12/17/why-your-startup-needs-...

Thanks for the input.

Absolutely agree with that. Sales is an enormously underrated skill set that all startups employees should focus on.

Also it promotes bad habits like just pushing and forwarding emails to PR companies. I can't stand waiting around for a PR firm when I know the employee has read my message.

What are your thoughts on social networks aimed for "Tweens?" Positive or negative developmental impacts?

Perhaps a company like Communispace, also headquartered here in Boston?