Ben Goldacre has been rallying around this cause for years now. He has:
1. presented a TED talk (http://www.ted.com/talks/ben_goldacre_battling_bad_science?l...),
2. authored books (http://www.amazon.co.uk/dp/0007350740/), and
3. written numerous articles (http://www.theguardian.com/profile/bengoldacre)
on the misrepresentation of statistics within the pharmaceutical community.
Probably the best summary post of his is this one: http://www.theguardian.com/commentisfree/2011/nov/04/bad-sci...