5 karma · joined June 22, 2023
At this time, we focus on helping people find companies via their product and service offerings and not so much on 'who they are' (i.e. company characteristics, investors etc..). This is a fundamental difference to those platforms you mention.
Long story short: Understanding the complexities of why a certain problem remains under-addressed was difficult in our case. As a result, we ended up pivoting into the direction of helping (potential) founders validate ideas through a specialized search engine of startups. We just launched a beta version of this on https://www.symonda.com - while many features are still lacking, maybe it can still be a useful resource.
There are, of course, a few relatively successful paid general purpose search engines but these serve a niche demographic if you consider the world-wide scale of google et al. Possibly specialized search (we build one) will be able to thrive in the future, but these engines also serve niche markets in the end.
Thus, the real competition to ad-based search is not high quality search and that is likely why search results don't get better.
For many other types of search, the data collection isn't the hard part, instead the difficulty is to make sense of the unstructured data that isn't very hard to collect. That is why I think paid search is difficult to motivate to an end customer.