36 karma · joined March 1, 2011
If you're going after a big market, you're going to have competitors. No competitors, no market.
When you get big you can use someone like GlobalCollect or Cybersource.
After all, you are displaying ads that someone has paid for, so if someone isn't clicking on them, then maybe the content is no good for the ads (ie poor quality). Likewise you can tell by how much someone will bid on the keyword how valuable the content is.
Basically, google has redirected traffic from low paying adsense pages to high paying adsense pages for those keywords.
Our site was hit hard with the last panda update, losing 30 percent of our traffic. We have two main types of pages that are quite similar which constitute our site.
Which pages were hit? Only one had google ads on it. Those pages were hit, the others were untouched.
So in their efforts to steal revenue from their partners the corollary is now true:
Put google ads on your site and run the risk of getting deranked.