throwawa3238273

There really aren't any Heroku leaders anymore. I think anyone director level or higher is Salesforce—not Heroku.

It's worth mentioning that this isn't a result of Salesforce acquiring Heroku. That happened 12 years ago when Heroku was next to nothing. Salesforce gets credit for investing in and making Heroku. Why they ultimately have decided to give up on it I have no idea. I hear it's because salespeople had a hard time understanding how to sell it which seems like a strange reason to give up entirely.

Trying to integrate with SFDC was a mistake. The product never fit inside of the company. Of course their investment made Heroku successful over the first few years (and eventually highly profitable as I understand) but they should've just spun it off and let it succeed without trying to figure out how to "enterprise" it.

What we knew how to do at Heroku was build a great platform for developers to launch apps. We never claimed to know how to make that model work for enterprise. In fact we were awful at trying.

> 2. Customers sign up at "heroku.com", the platform is called "Heroku", the CLI is "heroku", everything's heroku, so don't send emails from a parent company (Salesforce), send them from "Heroku".

They're working on something called "Project Periwinkle" that is intended to remove all Heroku branding and make everything Salesforce branded. Periwinkle being a colour between blue (salesforce) and purple (heroku). No more Heroku signups, you'll need a Salesforce account to use it. No more free tier either.

Heroku has been in the process of being sunset for years now. New features have been banned for years. Only "keep the lights on" projects are allowed. Not that they could do anything with the skeleton crew they have running the platform.

Bob Wise's LinkedIn doesn't even mention Heroku, only Salesforce. Lenora mentions the project here: https://www.lenoraporter.com/portfolio/salesforce

Source: I'm a former employee that left in protest because of this project.