The deals they have closed so far, are measurably better. (We even managed to get two biz owner that due to personal connections told us a bit more than fair about their dealings with one competitor).
So I am pretty certain where the weak spot is (and it was admitted to be so).
I am posting now because the competition is growing faster and widening the gap.
PS> Excellent comments and questions so far. I am reading the links and got some food for thought.