10 karma · joined October 30, 2012
Knowing you’ve reached the limit of your current capability is boring because you know the next few practice rounds will be much of the same, with minor improvements that provide a dopamine rush.
Regardless, nothing has changed in the age-old saying of how to get to Carnegie Hall: Practice, Practice, Practice. The practice is the boredom, but without training your muscles and building up myelin sheaths, you’ll never be good enough to automate most of the music to an extent that you can improvise on top of it (the fun part).
I guess my point is akin to OP’s, in that boredom isn’t inherently a bad thing, but a means to an end. Without the boring practice, we wouldn’t have experts/artists...and even then, the practice doesn’t have to solely be boring.
However, I never look at the ads and instead stick to my friend's user generated content. Once ads are forced on users, they will jump ship.
That being said, I think Snapchat's current valuation is wildly overblown and that they are trying to cash out on an IPO before advertisers realize that the ROI isn't there. Snapchat already has some of the highest CPMs in the market, and their sponsored content is incredibly expensive. I think advertisers wanted to experiment with the platform, but I think the jury's still out if it's worth it. Regardless, if Snapchat can lock in a few high priced deals they can gain some momentum into an IPO, but once they go public, there's going to be much more scrutiny in their metrics. I suspect blowing hundreds of thousands of dollars to woo the fickle, ad-adverse millennial with a filter will ultimately prove ineffective.