An ISA is like a platform.
It is valuable only if it has many users, e.g., application code, optimized for the ISA.
HW's job is to then run that code with good perf/cost.
OpenPOWER has little software.
ARM has a lot of software.
So from that POV, ARM is already many orders of magnitude more valuable than OpenPOWER.
But it doesn't end there. Do you need some software to be extremely optimized for ARM? ARM can do this for you at resonable price, no need to hire.
Also, for OpenPOWER, you need to hire 50-100 Facebook engineers, at 400k$/year, and it'll take them >3 years to produce a chip design, which then needs to be verified, etc. and then needs to be built, so you'll need a fab, specialized on OpenPOWER, or not. A fab churns 40k chips/month, so how many chips / month do these companies need ?
With ARM, you pick one of the many ARM farms, and there is little for you to do. And you get 5 engineers, and they just customize an ARM design to your needs. And they ship in 1 year instead of 3. And next year ARM gives you a way to update your chip to the next generation. And if next year you need some other feature, ARM gives it to you. And if you need software, like C library, profilers, math, all that is supplied by Arm.
And they take royalties on chips you built, and.... and....
So ARM is many orders of magnitude cheaper in perf / $ than OpenPower. Not only is the hardware better, but it is better, cheaper, has more software, and tools, and teams of experts ready to help your team, etc.