I’m still wondering if they actually clicked through any of their ads. You know just to see if everything is actually working like it’s supposed to. Just like going to your companies website and filling out any of those forms found there. Then follow up if they work or not. Then maybe having a significant other clicking through the ads. To make sure things make sense to them. I mean if you’re spending the money on it might as well kick the tires.
First try saving $1000. Then after that. go save for what ever your total expenses are for 3-6 months. It should be in an account that you can quickly get to. Not in stocks. Just a plain old savings account works.
It doesn’t that a rocket scientist to figure out what happened. Those that were working in a restaurant, that got closed because of covid. Either claimed unemployment as long as they could. Or found work elsewhere in another field. For example depending on their education could’ve went into manufacturing. Around my area a lot of factories have decent health care and retirement plans. Plus paid vacations. So it could be tempting to someone with a family.
I believe you are better off rebranding. Only if the project is still in its Infancy. Any momentum you lose you’ll be able to gain it back. But if it’s a really a tld problem. you could always make it part of the brand anyways. you could get one like a .geek then could add that to your make it your logo like think.geek or what not.
Just remember in the beginning. It’s basically 3 things that will make a baby cry. Those are needing a diaper changed, hungry or tired. Also if you want to gain brownie points with the wife. Switch off with her for caring for the baby. Just realize your both going to be tired. The switching back and forth with the care not only helps avoid arguments but also is nice getting a few extra hours of sleep.