There is now some publicly available evidence about 5-10 'Western' actors operating DSPs (or partnering with DSPs) for natsec or 'cybersecurity' purposes. Still no evidence about actors from other regions, but...
35 karma · joined February 1, 2022
There is now some publicly available evidence about 5-10 'Western' actors operating DSPs (or partnering with DSPs) for natsec or 'cybersecurity' purposes. Still no evidence about actors from other regions, but...
Nuviad, the DSP that appears to be linked to the surveillance/spytech system Patternz, claims to analyze '700k ad opportunities every second' (https://twitter.com/WolfieChristl/status/1724805640974168341).
How could they do so? I mean, this company is far from a tier-1 DSP. Could they pretend to be a bidder and listen to such a high volume of bid requests without actually bidding/winning most of them? Is the number just exaggerated? Are there other ways of how they could get access to such a high volume of bid requests? In 2018, Nuviad acquired a viewability vendor (realvu.com). Could this perhaps be a major source?