With things like games, you can see that an app could be the only option. While HTML5 is almost there, it still doesn't offer the performance and capabilities of a native app, while Apple's stance on Flash means Flash-based games are a no-no.
23 karma · joined May 20, 2010
Could the postponement be the first step towards a back-down?
For bricks and mortar retail (or most industries), costs scale with population size: a larger country requires more stores.
For apps, there is one relatively fixed development cost, no matter how many customers you have access to. It costs roughly the same to build the app whether you've got potential customers numbering 1 million or 100 million, so you're likely to get a lot less bang for your buck in a smaller geographic market.