3 karma · joined April 8, 2016
If our customer refers subscription to their friend and they end buying, our customer and their friend both will get 20% off on their next one-month subscription cycle.
Do you like this idea? Please share your thoughts.
After using Nizoral brand Ketoconazole shampoo, my dandruff problem got a lot under control and my scalp is not itchy anymore. Even I recommended this to my friends, who were struggling with dandruff. They liked it as it worked for them. But we all keep complaining about following 5 things, which could have been improved in any Ketoconazole based shampoo:
1. Smell, texture and lather of current Ketoconazole shampoo is bad as compared to the other regular famous brands like Pantene, Dove, Head & Shoulders. This alone can amazingly improve the product quality.
2. Dryness - Washing hair with Ketoconazole shampoo leaves hair dry. So it becomes really important to apply hair oil before using the shampoo.
3. Price - Current Ketoconazole shampoos are expensive. 200 ml Ketoconazole shampoo cost around $20 (AUD).
4. Poor bottling and packaging - Bottling and packaging of the current Ketoconazole based shampoo make them look like medicated shampoo. Also most of them are not 100% recyclable.
5. Availability - Ketoconazole based shampoo are not readily available.
So with Love & Care we would like to address above problems and create product which is way better than exiting Ketaconazole based shampoos.
According to Australian government health data, about 50% of the population suffers from dandruff at some point in their life and regular washing with an anti-dandruff shampoo is useful in the treatment of dandruff. We personally believe that with Love & Care shampoo, quality of people's life suffering with dandruff, itchy scalp and hair loss will improve significantly. Also not worrying about dandruff will boost their confidence.
- We will make sample shampoo available for subsidized cost. So customer will be able to try it before getting into subscription.
- We will promote shampoo in general clinics, hair clinics, skin clinics, hair salons.
- We will do door to door promotion.
- We will offer shampoo to Stylebee beauty and wellness professionals. So they can promote product to their customers.
- We will also focus on African American women as most of them spend lots of time and money styling their hair as they want style that last. Our Love & Care shampoo offers the exact benefit of long-lasting relief from dandruff, including flaking, itching and dryness -its active ingredient adheres to the scalp's proteins, so it keeps working in-between washings.
- Social media promotions to get new customers.
- Uber like friends referral program with discounts.
- Initially we would like to sell it as subscription service so we can keep price low, deliver superior quality product and build initial customer base who will love and regularly use this shampoo. Once the product is established and receives positive feedback from customers, we will bring this shampoo to retail stores.