Actually: "There's no reasonable metric that adds up and they aren't transparent about it, that's enough to write a click-bait headline."
71 karma · joined July 1, 2012
And here's a blog post I wrote about why I think it didn't work: http://www.pigsdontfly.com/2013/05/7-things-i-learned-from-u...
Facebook advised Promoted Posts were more effective on smaller pages (eg. <1,000 fans).