Yes, it's hard to believe, but it's really possible to sense the small color changes due to blood flow in the face using cameras. My earlier work described how you just need a simple webcam :)(
http://web.mit.edu/newsoffice/2010/pulse-camera-1004.html). As a result, I'm working on Cardiio (
http://cardiio.com) to bring this technology to both the web and mobile very soon. If you're interested in computer vision based biosensing, please sign up!