Thanks for calling out the broken link!
For background checks, we're thinking of partnering with a third-party org to implement it, which can include SSN, address, criminal history, etc., similar to Rover and Wag!.
In term of conversion, it is indeed difficult, ngl! We discovered that IG isn't great at getting engagement even if you have decent content. We've had some success converting from RedNote, which is like IG but people interact a lot more in the comments section (so also like Reddit because of it). And YES, we're prioritizing SF Bay Area for now since 50%+ of our users are in the region.
Thank you for your questions and interest! <3