Khaled makes little quips on snapchat all the time. One of them is e.g. "They don't want you to eat breakfast!", following the "They don't want you to ___" mantra he has. Then he usually finishes up with "Breakfast is the key to success.". Silly yet fun things like that. He has even started a store with these phrases:
http://wethebeststore.com/products/key-to-more-successSee https://www.youtube.com/watch?v=1zXWpjhoewE for a compilation.