That particular post was born out of a frustration with the disbelief about not being for sale and what I consider an infatuation with flipping companies and serial entrepreneurs.
I don't think the language is any more colorful than it's always been. I prefer to put my writing in strong terms with clearly marked boundaries. I'm usually just writing a handful of paragraphs, not a dissertation. So the "ifs, buts, and maybes" have to be read between the lines.