Sure, but part of the point is that it isn't an accident. Airlines are paying attention to what people respond to so instead of going out of their way to compete on quality or whatever other factors, they compete on price.
I understand, but I don't think we can put the blame on the consumer alone. When all pretty-much compete on price alone, we can only compare on price alone.
If people manage to remember this event, they can now also compare on violently getting thrown off the plane.