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I wouldn't say they have not managed to make money on anything except ads.

For example, you have to pay for Google Apps for business and they say they have more than 2M customers. At 50$ per year per users, that's not negligible.

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You are assuming that all 2 million customers are on the premiere edition I know at least a dozen businesses using google apps for business with less than 50 users and the standard version which they are paying exactly $0 for.

Agreed that this is not a reliable number, they also say 2M businesses and not the detail of end users.

But what I meant to say is that they do have other sources of revenue outside of ads that are not negligible.

You are probably correct that the other revenue sources are not negligible. I do wonder however how Google would fare if their ad revenue took a major hit. I don't think their other offerings could sustain the current juggernaut that they have become. I suppose given their cash reserves they could figure something else out. It certainly seems though that most of their new products are just more ways to push advertisements and of not that much utility in the first place.

If you look at their income statement 99% of their revenue is from ads.

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