Sure, and why can't this company do that eventually? Maybe expand into other foods, rent out machines, do maintenance, etc.

(I don't necessarily think they'll ever be worth $10Bn, but... eventually, some company doing something similar will be)

I know you guys all like to feel so clever by saying that, but it's not as if their burger business is some big money-loser that they are propping up out of sheer altruism.