'His feelings extended to programming of any kind, including advertising and entertainment watched by very young children. In a speech given at an academic conference at Yale University in 1972, Fred Rogers said, “The impact of television must be considered in the light of the possibility that children are exposed to experiences which may be far beyond what their egos can deal with effectively. Those of us who produce television must assume the responsibility for providing images of trustworthy available adults who will modulate these experiences and attempt to keep them within manageable limits.”'

Seems quaint, if not positively prehistoric.