You are putting the word “innovation” on a pedestal. There is no clearly defined threshold above which a new application of a product, process, or idea must pass before it can be called “innovative”, and how innovative something is depends strongly on context. What seems like a triviality to one person might well be an innovation to someone else.

There are many places and contexts where people are doing incredibly stupid or inefficient things, and the application of simple centuries-old or apparently obvious ideas might well qualify as “innovation”.

For example, consistently using paper checklists in a hospital has a huge impact. https://www.newyorker.com/magazine/2007/12/10/the-checklist