Fair point. Sometimes I just have angry moments when I realize I’m being sold to. I don’t stop to think that maybe perhaps it’s okay to do this if you are sharing something interesting.
I just think that in this case, while they (ostensibly) want to promote a documentary, they're presenting it in an honestly compelling way. That's about as much as I could ask for, I think, and I wish others would reimagine how they sell products to align more with this strategy.