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Not sure what the millennials angle adds to this article, but they sure do say the word a lot.

They're asserting that Beyond Meat's success is driven by millennial ethics on the back of... absolutely no data whatsoever. Who's actually buying Beyond Meat burgers? Do other generations actually not care about health, the environment, animal welfare, etc? Is there any evidence at all to justify these assertions?

Or did you just need to include the buzzword?

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Millennials grew up with the internet, unlike generations before them. For millennials who want vegan products the internet made it easy and natural to find them, information, and community.

For older people, this took longer and is still in progress.

There are older folks interested in vegan products, but millennials are the largest current customer base so far.

I'm gonna need some hard evidence to believe what you just wrote there.

Also this assumption that "older people" are less capable of using the internet is such a load of ageist nonsense. Many of us "older people" were skilfully using the internet to find things out before most millenials were twinkles in their parent's loins.

Millenials grew up with an internet which was build by the generations before them.

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