Your comment enticed me to actually read the first few paragraphs of the article, skim the rest, and ctrl+f for "conscious" and "brain". In my humble opinion, your rule has raised a false positive here. The post is extremely well written and sourced, weaving a story straight from highly technical research papers. I'd suggest judging this article by itself, not a string-matching filter.

Besides, isn't discussion of brains and consciousness perfectly relevant in the context of QM, given the requirement for rigorous definitions of observation, observers, etc.?