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Who has Kuhl been going after? It's a unique spelling so surely people wouldn't be inadvertently infringing on it?

It's not a unique spelling. It is the word "cool" in German. Many companies use it because of this. Similar story to Backcountry. Using a generic word and trademarking it and thinking they own it. This is hypocritical as the mission statement for the outside community as they all opt for public access, shared access, and community except when it affects their wallets.

It is a unique word in English, and even there not a word that would be naturally used to describe clothing.

The founder of kuhl seems to be engaging in really ridiculous lawsuits though.

A quick web search shows that they sued Jagermeister and L.L. Bean...

* https://www.snewsnet.com/news/kuhl-sues-jagermeister-tradema...

* https://www.snewsnet.com/news/kuhl-sues-llbean

You will also find many more filed under their corporate name: Alfwear

You're right. A bicycle company, Kulkote fabrics (also happens to be in Utah, which is interesting), others?

Okay yeah these lawsuits are really quite the stretch in claiming infringement.

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