Soutions: a) youtubers can collectivise b) expensive law firms pick it up with the resouces to win (bob gets nothing but knows MegaCorp gets stung) c) use bad publicity - MegaCorps hate bad publicity d) rich people pretend to be bob, get sued, unleash lawyers on MegaCorp and make lots of money, so MegaCorps get very wary of the 'little' people.