Increasingly buried underneath all the big talk about privacy and the blog spam, is the fact that Cliqz also is an advertising company: https://cliqz.com/en/magazine/press-release-cliqz-introduces...
They've literally resurrected the ad-riddled browser toolbar: https://myoffrz.com/en/
My bet is spinning off their own browser has nothing to do with anything but fear the browser vendors, Firefox and Chrome alike, will start blocking their real money maker.
This is not even a new strategy. Other companies have tried similar tricks over the years too, though most of them went with Chromium forks instead for their spy/adware laden wares.
Frankly, it's disappointing to see this even on here, but I don't blame anyone for it; they are really working hard to sugar up the pitch here.