You might be looking at the price that includes the breakout board.
https://dlidirect.com/products/atomic-pi?variant=21555036979...
The device by itself is showing $35.88
https://dlidirect.com/products/atomic-pi?variant=21343701794...
https://dlidirect.com/products/atomic-pi?variant=21555036979...
The device by itself is showing $35.88
https://dlidirect.com/products/atomic-pi?variant=21343701794...
I didn't even realize why there were so many unrelated images until I saw your reply here.
EDIT: Having said that, I just went through the other items in the dropdown and discovered you can get one for cheaper than RPi if you don't need the missing bits.