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It was an acquihire more than anything. Marc Lore built up the beginnings of a successful e-commerce logistical chain, and Walmart got that momentum and expertise.

Shuttering the Jet.com branding makes sense now that Walmarts ecommerce play has gained momentum, as their branding has way more mindshare.

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I was going to say the same thing. I would bet that there is a lot of jet.com tech and expertise now in Walmart.com.

Maybe it changed more recently, but in the first couple years after acquisition they (WM and Jet) had very different approaches to things like search and there was a lot of internal conflict over whose was better. I think they pretty much just kept things separate as a result, so probably not a lot of long-term tech value attained by WM.

Please see the earlier comments

Then see what WalMart's ecommerce growth was before Marc Lore

and what it is now after Marc Lore

Perhaps the single biggest factor that it is growing fast is that they got the CEO/Founder of Diapers.com and Jet.com to come help them understand ecommerce

I read part of it was that Walmart was unable to open stores within x distance of Manhattan and that Jet branding had penetrated manhatttan based customers whereas Walmart has had very little success.

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