llarsson, I think you are spot on with this comment :-)

Also thank you for the advice. We have indeed gotten a good response in the less-technical, but more business oriented, RPA developer community, as an addition to appealing to the traditional software developers. (Many data scientists can obviously appreciate the idea, but the added value of this kind of tool is not that high, if you already have a routine for doing custom models & analytics)

Still, we have also faced situations, where the users have been too non-technical. I think the jury is still out on, whether these kind of solutions can be easily used by the average accountant or a business analyst.