It’s one of those words that used to have a different meaning but then a bunch of people started using it “wrong”, which is annoying to some people. It used to connote a legal or other official authority to do something.

Kinda like how some people don’t like hearing that their plane will be taking off “momentarily” or when people use “begs the question” to mean “raises the question”

It has become a buzzword. Sprinkle it in your text (along with "experiences", "embrace", "diverse", "engagement" etc.) and your text will be hard to argue against. Words are weapons. Just like you have to sprinkle "democracy" and "peace" in statements when you start wars as a country.

It is normally used as marketing term. There are other alternatives that don't stink of bullshit like such as allow.

TBH in the example given the above should simply be:

> A language for building reliable and efficient software.

Rust's developers are mostly very left-wing and are, in my view, over-eager to imprint their views on societal power imbalance on their technical project, the Rust language. They hint not too subtly that before them systems programming was the preserve of forthright white guys and that they're breaking that hegemony.