The writer was given a hard time for bullshitting his young nephew and his response was that "It's important to bullshit kids, so that they don't grow up trusting adults". He maintained that you had to tell kids stuff they would find out later was fake, so that they developed scepticism. Otherwise, they would swallow adult dogma as fact.
He was honest with kids once they pushed past the first barrier (Uncle Joe, you say you landed on the moon, but I checked and you are aren't on the list) and he said that was his duty to teach them to not accept things at face value, no matter what the authoritative source.